Photo by Dawn Heumann

Nicole Carter

Merry Edwards Wines

Nicole Carter, President

With more than 20 years of marketing, winemaking and viticulture, sales, public relations, and export experience, Nicole is responsible for all of the operations at Merry Edwards Winery. Her role as President includes oversight of all functional areas of the business starting with Direct-to-Consumer sales and includes finance, strategy, winemaking, grower relations, marketing, and administration.  She also serves as the brand ambassador for the brand.  Nicole has spent her career working in the Sonoma and Napa wine regions.  Merry Edwards Winery, located in the Russian River Valley of Sonoma County, is considered a benchmark among Pinot Noir Producers.

Prior to the appointment at Merry Edwards, Nicole served as the Chief Marketing Officer and Director of Winemaking for Hess Family Wine Estates.  She led brand strategy, oversaw all Direct-to-Consumer operations as well as winemaking teams across the portfolio in both California and Argentina.  She was hands-on with wine blending and worked with winemaking and viticulture teams to ensure the highest quality in every wine crafted.

Previously, she spent 18 years with Treasury Wine Estates in several global marketing and public relations roles overseeing luxury brands from Napa, Sonoma and Australia.  She moved into the export division to take on the role of Vice President of International Marketing and Sales for the California Portfolio in Asia where she also served as Global Brand Ambassador.  Prior to the wine industry, Nicole spent 10 years in Washington, DC and San Francisco, CA working in the public affairs sector practicing lobbying and public relations on behalf of several beverage alcohol companies.



Nicole is a Certified Specialist of Wine from the Society of Wine Educators and holds additional certifications from the Court of Master Sommeliers, the Wine and Spirits Education Trust and the Culinary Institute of America Wine School in Napa Valley.  She specializes in the wines from California with an expertise in Napa and Sonoma and the appellations within each region.